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Let's Talk Confused
about which recycled paper is really recycled? Which inks are truely
"green"? Which packaging materials help reduce waste? How
to market your environmentally-sensitive product? SandyK from
Memphis is looking for a printer in her area who can run a 4-color job
on a waterless press. If anyone has a lead, let us know. Fox River
Paper Company, a mainstream paper manufacturer, has entered the
alternative fiber paper market with their new paper Tree Free.
Tree Free is produced from a tropical grass which Fox River states in
their promotional material is "responsibly grown and harvested
by contract farmers." The fiber used for the paper matures in 4
years, a short period of time compared to traditional wood pulp fiber,
and is produced elemental chlorine free. Green Field Paper Company announces a tree-free, premium quality writing paper made from organically grown, naturally colored cotton fiber, called ColorGrown paper. Available colors are Sage Green, True White and Coyote Brown and are stocked in weights of 24 lb. bond, 60lb text and 70 lb cover. All paper colors are the actual colors from the harvested cotton plant, no bleaches or dyes are used in any process. The cotton is grown without the use aof any toxic chemicals, preventing groundwater or wildlife contamination and is combined with scrap from clothing manufacturers. A flip-chart of Color Grown papers is available by calling (619) 338-9432 or fax (619) 338-0308. Here on the West Coast, Spicers Paper Company has begun carrying a new line of Italian paper produced by Cartiere Fedrigoni called Freelife. The papers in the Freelife range are produced using ECF or TCF (Elemental or Totally Chlorine Free Pulp) with a high content of selected recycled "white" waste and recovered fiber. The paper has been endorsed by NAPIM in Britian and was just awarded the Norwegian Foundation for Environmental Labelling's only award in papermaking, the "Swan", after extensive and stringent testing of the papermaking process and its inpact on the environment. This foundation's testing takes into account the purity of waste water (levels of AOX and COD), and the content of sulfur and nitrogen compounds in released fumes. Products awarded the Swan are favored in Scandinavian and European markets. Freelife is available in White and Cream, 80# text, and 80# and 120# cover. For samples and a swatchbook, contact Spicers Paper at (206) 251-6500 (Seattle); 415) 588-3666 (San Francisco); (310) 698-1199 (Los Angeles) or (602) 484-7337 (Phoenix). The Environmental
Defense Fund recently issued their Paper Task Force report "Recommendations
for Purchasing and Using Environmentally Preferable Paper" after
a three-year study and review of the pulp and paper industry. The Eco
(Ecological Critique & objectives in Design) insert in the May/June
1996 issue of Communication Arts magazine contains a fine overview
of the report written by Dan Imhoff. In addition, a 16-page synopsis
of the is available on the web at http://www.edf.org
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