in the sky! I see a two-headed monster, you see a bunny rabbit, a flying
toaster, a seahorse. Successful collaboration on any communications
project means bringing together a variety of opinions and objectives.
During the course of our process, we will listen to every single one.
But first - contact us if you'd like
to look at the clouds together.
Our process begins with the acknowledgment of the importance of listening
and learning. For each particular project, it is important to develop
a working knowledge of the criteria being addressed and the problems
to be solved. A phase of review and discussion help us to gain that
understanding. You know your product or service best. Where we assist
is in offering an objective eye that looks to the immediate need and
to the future, and brings together the intangibles of word and image
to intelligently craft and strategically execute successful graphic
In this first phase, meetings and discussions are primary to determine
project objectives, consumer targeting and long-and short-term goals.
The competition is assessed, flow charts and storyboards aid in establishing
hierarchies and priorities, and communications media options reviewed
In this concept phase, various approachs to the project are explored
using the material gathered in the initial research phase as a logical
progession. This is a fluid idea phase where it is important to maintain
flexibility to many varied directions. By the end of this phase, creative
strategy, writing and visual approach are reviewed and concept sketches
are presented. All graphic/media requirements are now known quantities
and the final components and budget of the program can be determined.
During the design phase, approved concepts are further developed before
being taken into production. Feasibility studies may be done to determine
audience response. Any required illustrations, photography or other
media are detailed further and sketches are approved in preparation
for final production. A network of consultants and subcontractors amplify
and implement many of our more complex projects. Text is written, edited
and proofed. Throughout the process, budget and schedule is the yardstick
for our project production.
This final project phase is the culmination of research, concept and
design and results in preparation of final materials to be printed,
fabricated or published online. All final proofs are reviewed and approved
before their release. Finally, on-site consultation is provided for
project production and the champagne bottle is opened!